Marketing means different things to different people, but essentially it means the promotion of your business leading to increased success in the marketplace. At the Charles Group we have the knowledge and experience to create ideas and strategies, then incorporate them into your business plan.
Every company has different needs, if you already have a marketing team we can work alongside them, inspiring new ideas and opportunities.
Our team offers a range of skills designed to create the complete marketing solution. From the formulation of a strategy, to the creation of impactive visuals by our in-house designers. From traditional methods of obtaining sales leads, to the latest internet technologies - we can do it all!
Select an area from the menu below to see what we can do for you...
Creative Design | Marketing | Advertising | Internet | Contact Us | Flash Site | HTML Site
Does you image reflect the company you keep?
Whether we like it or not, people do judge a book by it's cover... portraying a professional image is an integral factor to the success of your business. It instills your customers with the confidence they need to place their business with your company.
As you can see from the menu on the left, we are experienced in creating design across a wide range of media. Providing you with one easy point of contact for all of your marketing needs.
A strong corporate identity is built upon consistency and continuity. It makes sure that your company is instantly recognisable and presented to your customers in the best possible fashion.
Designing for print is our strong point. We have over 20 years experience in this field and are capable of producing stunning literature for a wide range of clients, regardless of the industry they operate within. No print job is too small or too large, we design everything from name badges to 200 page catalogues, from small business cards to huge exhibition panels.
Your logo says a lot about the type of company you are. A poorly designed logo can portray a negative impression of your products and services. A well designed, well thought out logo can speak volumes for your company, putting forward a professional image to both your customers and suppliers.
With the advent of digital photography, anyone can take a photo. However, taking a picture properly is a different matter altogether. A studio set-up, professional lighting, the right equipment and a sound knowledge of how to compose a photograph is what makes the difference between your image looking a million dollars, or a million pixels.
Occasionally a situation will arise where traditional photography is either too expensive or simply impossible to set up. You may need an exploded diagram of an intricate component part, or an artists impression of a yet to be built housing development. Whether you require a technical or decorative illustration we have the know-how to deliver the result you're looking for.
Image manipulation can range from something as simple as brightening up the colours within an image, to something as complicated as retouching a convincing roof onto Stone Henge. With our extensive range of skills we can correct real world photography, as well as creating surreal fantastical digital environments.
Successful exhibiting isn't easy. The arduous task of organising the floor space, sorting out the stand and producing a display can begin to eat into your already busy work schedule.
We remove the hassle from exhibiting at a show, taking all the pressure off your shoulders. We can handle everything, from choosing the colour of the carpet on the stand, to designing and producing your display. Leaving you to focus on what you do best, generating sales leads.
Today's marketplace is more visually aware than ever before. Developing a good product is only the first stage. Getting your product noticed and creating an awareness of your brand is just as important in the process of taking your product to the marketplace. By combining our marketing knowledge and design expertise, we create packaging that looks good and works within the marketplace.
Make your presentation one to remember with our bespoke powerpoint templates. Our experienced design studio will help you deliver a memorable presentation by providing you with all the necessary backgrounds, graphics, animations and sounds you need.
We also have the skills to convert your new or existing powerpoint presentations for use on the web. In most cases we actually enhance the presentation with custom sound, video and special effects.
The most important part of any website is the content. Good quality, relevant content is the back bone of any good website. The secret to a brilliant website is marrying this content with a high quality design that will serve the information in the most intuitive fashion whilst entertaining the viewer. Here's a few examples of our previous work demonstrating the combination of good design & quality content:
Creative Design | Marketing | Advertising | Internet | Contact Us | Flash Site | HTML Site
The basics of marketing are not too difficult to understand, the difficult task is finding the time and resources to put them into practice, that's where we come in...
We have over 20 years experience in providing marketing advice to companies across a wide range of diverse industries. We have the in-house facilities to put our advice into practice, providing you with access to every service you require to market your business... literally all in one place.
Marketing your business efficiently requires forward planning. You need to be confident that each element of your marketing campaign is in place and ready to go. Our marketing plans can span 3 years or 3 months, they cover everything from telesales to advertising campaigns, open days to business trips.
Itemizing each part of your marketing makes it easier for you to manage. By scheduling your marketing we give you a much higher level of control, allowing you to add or delete items well in advance of the deadlines. We give you the options, you make your choices, We sort it out.
Press releases provide the opportunity to promote your business, through trade publications and the local press, at far less cost than advertising space. Working closely with clients, we identify the best stories, write and supply the article (with photographs where possible) to the most suitable publications. We have the skills and experience to create well-structured, effective press releases to maximize the publishing potential of each article.
While the technology has changed... the process remains as effective.
Our complete, professional telemarketing service allows you to create a comprehensive database of all your potential customers and to target specific market sectors. We can establish vital information about who your client is and what their needs are, then follow up at planned intervals to see how you can meet those requirements.
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Targeted Advertising gets results
Every business, regardless of size, should advertise their products and services. Companies, however, feel they do not have the time or resources to undertake an advertising campaign.
We reckon you have enough to do today without having to organise advertising... that's why we're offering to do it for you.
An effective advertising campaign needs to be planned and scheduled to give you the best media coverage for your business needs and budget.
We will liaise with publications, book the advertising space and create a schedule to cover all of your insertions throughout the year.
Working to a schedule ensures that your advertising budget is controlled and that artwork and copy deadlines can be met without any last minute panics.
It is important to have your advert designed to stand out from all of the other adverts on the page. Our studio creates adverts that appeal to the publications' audience and make potential customers aware of your business and services. Whether you are launching a brand new product or simply reinforcing your company profile in the market place, a well designed advert will stimulate enquiries and let your competitors know you are serious about your business.
Nowadays it's not enough just to have a website. It's a fact that more than 85% of people who want to find products or services use search engines in order to do so*. In order to promote your products or services to a global audience, it is crucial for your business to have a strong Internet presence. *(source: Georgetown Internet Privacy Study)
Optimisation
In order to achieve a high ranking on a search engine your website must meet
the search engines algorithm. This means that your website must be designed
in such a way that the search engines can easily identify the main themes (key
phrases) of your website.
Sponsored listings
Sponsored listings are a very prominent marketing medium on the UK search engines
and often promote your website at the top of the search engine page under a
featured or sponsored site banner. Being partnered with some of the leading
UK Search Engines such as Yahoo, Lycos, Ask Jeeves & Freeserve we are able
to offer this exclusive advertising to our clients.
Monitoring & Modification
We implement constant monitoring techniques to ensure that over the course
of our relationship, searchers to your industry continue to be directed towards
your site. We are able to do this by monitoring the key phrases which are submitted
by your prospective clients. For example, in any particular month the majority
of searchers may be typing such a key phrase as 'Second Hand Cars' while in
the preceding month, the popular search trend may have changed to 'Used Cars'.
We recognise the importance of this monitoring and implement the findings into
your campaign.
Client Reports
We understand that our skills will only be part of your overall marketing
strategies. By providing you with a personal and confidential password
you will be able
to access invaluable and detailed reports in order to keep track of your
online campaign.
Permission based email marketing when used correctly is a powerful marketing tool. Sending out periodical emails about your products and services to your existing and potential customer base is an ideal way of keeping them abreast of any new developments that you feel may be of interest to them.
If done incorrectly, email marketing becomes a nuisance for the recipient and creates a negative image of your company. We're here to make sure that doesn't happen. We offer advice on:
Creative Design | Marketing | Advertising | Internet | Contact Us | Flash Site | HTML Site
Every business that takes their marketing activity seriously will need a website. Having a website and an e-mail address is taken for granted in the same way as having a telephone or fax line is. However, as a rounded marketing and design agency, we appreciate that not every business has an endless budget, and that funds must be considered carefully and invested in the correct areas.
Before investing in your website we can assess the on-line marketplace through the data gathered by the major search engines (Google, Yahoo, MSN, Alta Vista, Lycos, Hotbot, Alltheweb, Open Directory, Overture & Looksmart.). This will give you a good idea of how popular your products and services are based upon the amount of related searches placed within the last 60 days. We then use this information to provide you with the following:
Hard facts on how popular your products and/or services are with the top search engines
What competition is out there, based upon websites competing for your products and/or services
Which search phrases are most likely to attract the greatest number of visitors
Advice on how to design and promote your website to optimise search results
The most important part of any website is the content. Good quality, relevant content is the back bone of any good website. The secret to a brilliant website is marrying this content with a high quality design that will serve the information in the most intuitive fashion whilst entertaining the viewer. Here's a few examples of our previous work demonstrating the combination of good design & quality content:
Nowadays it's not enough just to have a website. It's a fact that more than 85% of people who want to find products or services use search engines in order to do so*. In order to promote your products or services to a global audience, it is crucial for your business to have a strong Internet presence. *(source: Georgetown Internet Privacy Study)
Optimisation
In order to achieve a high ranking on a search engine your website must meet
the search engines algorithm. This means that your website must be designed
in such a way that the search engines can easily identify the main themes
(key phrases) of your website.
Sponsored listings
Sponsored listings are a very prominent marketing medium on the UK search engines
and often promote your website at the top of the search engine page under
a featured or sponsored site banner. Being partnered with some of the leading
UK Search Engines such as Yahoo, Lycos, Ask Jeeves & Freeserve we are
able to offer this exclusive advertising to our clients.
Monitoring & Modification
We implement constant monitoring techniques to ensure that over the course
of our relationship, searchers to your industry continue to be directed towards
your site. We are able to do this by monitoring the key phrases which are
submitted by your prospective clients. For example, in any particular month
the majority of searchers may be typing such a key phrase as 'Second Hand
Cars' while in the preceding month, the popular search trend may have changed
to 'Used Cars'. We recognise the importance of this monitoring and implement
the findings into your campaign.
Client Reports
We understand that our skills will only be part of your overall marketing strategies.
By providing you with a personal and confidential password you will be able
to access invaluable and detailed reports in order to keep track of your
online campaign.
Permission based email marketing when used correctly is a powerful marketing tool. Sending out periodical emails about your products and services to your existing and potential customer base is an ideal way of keeping them abreast of any new developments that you feel may be of interest to them.
If done incorrectly, email marketing becomes a nuisance for the recipient and creates a negative image of your company. We're here to make sure that doesn't happen. We offer advice on:
Creative Design | Marketing | Advertising | Internet | Contact Us | Flash Site | HTML Site
Contacting us with your enquiry could not be easier,
You can get in touch with us via the following details:
Address:
Charles Advertising Limited
Hampshire House
High Street
Kingswinford
West Midlands
DY6 8AW
England
Telephone: +44(0)1384 400114
Fax: +44(0)1384 277833
Email: info@charlesadvertising.co.uk
To enable us to deal with your enquiry please try to include the following information:
Contact Name, Company Name, Contact Telephone Number, Contact Email Address and Your Enquiry :
We look forward to hearing from you in the near future.
Creative Design | Marketing | Advertising | Internet | Contact Us | Flash Site | HTML Site
© Charles Advertising Limited